What Are Cookies?

Cookies are small text files that get stored on your device when you visit our website. They help us remember your preferences, understand how you interact with our content, and keep your session secure. Most websites use them, and they're pretty harmless.

Think of cookies as digital sticky notes. When you visit heliquora.com, your browser saves these notes. Next time you come back, we read those notes to provide a better experience. Some cookies disappear when you close your browser (session cookies), while others stick around for longer (persistent cookies).

Types of Tracking Technologies We Use

Local Storage and Similar Technologies

Beyond cookies, we also use browser local storage to save your preferences and course progress. This works similarly to cookies but can hold more information and stays on your device until you clear it manually.

We might also use pixel tags (tiny invisible images) in emails to see if messages were opened. This helps us understand whether our communication is reaching you effectively.

How We Use These Technologies

Improving Your Learning Experience

When you're working through financial modeling exercises on heliquora.com, cookies remember where you left off. If you close your browser and come back later, you won't lose your progress. They also store your display preferences, like whether you prefer light or dark mode.

Understanding Platform Usage

Analytics cookies show us which learning modules get the most engagement and where people tend to get stuck. For instance, if we notice that many users abandon a particular lesson halfway through, we know to review that content and make it clearer.

Security and Authentication

Essential cookies keep your account secure by verifying your identity as you navigate between pages. Without them, you'd need to log in again every time you clicked a different link, which would be frustrating.

Content Personalization

We use tracking data to suggest relevant courses or resources based on what you've viewed before. If you've been exploring valuation techniques, we might recommend advanced DCF modeling content next.

Managing Cookies Through Your Browser

You can also control cookies directly through your browser settings. Every browser handles this differently, but the general process is similar. Keep in mind that blocking all cookies might affect how our platform works.

Data Retention and Cookie Lifespan

Different cookies last for different amounts of time. Session cookies expire as soon as you close your browser. Others might last for weeks or months, depending on their purpose.

• Session cookies: Deleted when you close your browser
• Authentication cookies: Typically last 30 days
• Preference cookies: Can last up to 1 year
• Analytics cookies: Usually expire after 2 years
• Marketing cookies: Vary from 30 days to 2 years

We regularly review stored cookies and remove any that are no longer necessary. You can also manually clear all cookies through your browser settings at any time.

Third-Party Cookies

Some cookies on heliquora.com come from third-party services we use, like analytics platforms or payment processors. We carefully vet these partners, but they operate under their own privacy policies.

For example, if we embed a video from an educational platform, that service might set its own cookies. We try to minimize third-party tracking where possible, but some tools are essential for delivering our financial modeling courses effectively.

Updates to This Policy

We update this cookie policy periodically as we add new features or change how we use tracking technologies. Significant changes will be posted on this page with a new "last updated" date.

We recommend checking back here occasionally, especially if you're concerned about privacy. We're not trying to sneak anything past you, and we genuinely want you to understand how your data gets used on our platform.